Robert Herjavec – It Will Make You Rich: What Poor People Don’t Know About Making Money

Robert Herjavec is a self-made billionaire who knows a thing or two about making money. In his book, It Will Make You Rich, he reveals some of the secrets that poor people don’t know about making money.
According to Herjavec, one of the biggest mistakes that poor people make is thinking that they need to have a lot of money to make more money. This couldn’t be further from the truth. Herjavec says that anyone can become a millionaire if they’re willing to put in the hard work and make smart investments.
Herjavec also believes that poor people are too focused on making a quick buck. Instead, they should be focused on building long-term wealth. This can be done by investing in assets such as real estate and stocks.
Robert Herjavec Words of Wisdom

You want to make a lot of money. You want to be successful. How do I get from where I am to where I need to be? I didn’t want to be rich, I just didn’t want to be poor. I started 10 years ago with a vision and two employees, and now we’re 250 people. I’ll do 150 million this year and every day when I get off the elevator and I walk into my office.
It’s this feeling of accomplishment and satisfaction. I knew that I had this vision and a few years later, it’s real. You know, when we were when I was younger, my parents didn’t speak any English. And like many immigrants, since I was a little kid, I was eight years old when we came to North America. And so I had to read the contracts. You know, when my dad bought a house, I had to read the mortgage and go through the paperwork, and when I was around 18 or 17, I looked at being at that point, we were, you know, lower middle class.
How do I get from where I am to where I need to be?
Robert Herjavec
And I said, “How do I get from where I am to where I need to be?” And so I started calculating how much money I would have to make in order to just buy a house. And then I added the taxes onto it and all the other stuff. And I realized how difficult it was going to be to accumulate capital because that’s the hardest thing to do is to accumulate capital. It’s one thing to get paid a lot of money, but if you look at the tax system in North America, it’s really hard to amass capital.
And I just decided that I didn’t want to be where I was. I didn’t want to be middle class or lower middle class or mediocre. I just wanted to be great at something because I figured out that the people that I saw that were doing great things were fundamentally great at one thing. The analogy I always use is that Peyton Manning gets paid ten million dollars a year. He doesn’t get paid ten million dollars a year to tackle, to kick the ball, to play defense.
He gets paid ten million dollars a year to do one task and do it really well. Nobody buys from you. Nobody makes you wealthy because you’re OK at something. The world does not reward mediocrity, nor does it reward average. It only rewards the exceptional. So you’ve got to find that one thing that you’re good at and you’ve got to become great at it. Because if you focus on what you’re not good at and try to become good at it, you’re going to run into somebody who is going to clean your clock at it.
When you think about success, you think about business, and you think about being an entrepreneur, everybody wants to talk about the good times. And I always say to people that it’s easy to be an entrepreneur when the sun is shining. It’s easy to run your own business when there’s good cash flow, people love you, and there aren’t many problems. But have that same desire to do it when your biggest customer just left, or do it when you don’t have enough cash to make payroll, or do it when you’ve got real problems at home and nobody cares.
Being A Great Entrepreneur Is The Ability To Stay Focused
Being a great entrepreneur is the ability to stay focused and highly motivated when there’s failure around you. They’ll decide. It’s not your ability to handle success. How successful you’ll be It’s your ability to absorb failure, not take failure, not get hit, but absorb it. I mean, absorb it with every fiber of your body. When there are those days where you feel like you just cannot go on, get up on those days, get in front of your team and get them going in the same direction, and be highly motivated on those days.
Because if you can do it on those days, you can do it any day. Being a successful entrepreneur is really lonely. I’m not saying that because I expect people to call me up and say I’ll be your friend and look for sympathy, but it’s true. The more successful you are as an entrepreneur, the lonelier it is because there are just fewer people that you can hang out with. And you know, the bigger you are. Also, the bigger the target on your back.
And someone’s always out to get you when you’re starting out and things aren’t going well. Misery really does find company. It’s easy to find a lot of people to have a beer with and hang out with, but that level of focus to keep going is really difficult, and so one of the things I try to do is look for people that have been where I want to go, and I love to learn. I’ve looked for many people along the way.
I used to work for Warren Avis, the guy who started Avis Rent-a-Car. He owned a holding company that I worked for, and he was a great guy to people you’ve never heard of, even some of the other sharks. I’ve learned a lot from Mark Cuban. I’ve learned a lot from Damon John. I’ve learned from a lot of people. The biggest lesson and my biggest mentor was always my dad and his level of courage. I had never seen another human being. And when I was younger, I didn’t really understand it.
Once I Got Older, I Understood The Sacrifices Required For Success

Once I got older, I understood the sacrifices that he had to make for me to be given the opportunity to be successful. I mean, he was 37 years old, left a communist country, crossed the border, hopped on a boat, and brought his wife and me. My mom and I with one suitcase to a foreign country where he didn’t speak the language. The language didn’t know a single soul. And we had something like 20 bucks in our pockets. That’s courage. And as I got older. The most important thing I’ve learned is to never complain because number one. Nobody cares, and two, all you deserve in life is an opportunity.
When something gives you an opportunity, you’ve got to take it. You don’t complain, and you have got to go for it. I’m a highly emotional guy. I’m a highly passionate guy. I love my business. I love everything about it. I’m not emotional when it comes to winning or losing. You’ve got to be very careful about not taking your own bias or emotion into a negotiation or into a fight or into anything because you’ve got to be very clear about what the goal is, and in business, the goal is typically to earn money.
Selling My First Business
When I went to sell my first business to AT&T, I didn’t want to sell it, and so I changed my mind. It was the night before we were supposed to close the deal, and so I called the CEO at the time, and I said, “Oh, I can’t sell this business.” He said, “Why not?” I said, “Oh, it’s my baby,” and he said, “No, it’s not.” It’s a business. I said, “No, it’s my baby,” and he goes. “No, it’s not your baby.” It’s what you have at home that’s your family.
Your business is not your family. Your business is an asset that you started. And if you think we’re paying you the right price, then you should sell it. If you think you can keep going and maximize the return, then don’t sell it ” he was so non-emotional about it, it really hit home for me. I’ve seen more people make mistakes because they get angry or they get highly emotional in front of a customer or in front of a supplier.
Leave your emotions at the doorstep. Business is about business. When you hit the real world, you’re going to start competing with people who are really good at something. Technology, advertising, something, and they know it inside out. You want to make a lot of money. You want to be successful. You’ve got to take those people on with a skill that you’re world-class at. I hate the word “failure.” I hate that label.
I wake up in a cold sweat in the middle of the night sometimes when I feel like I’m going to fail or I’m a failure. You know, I run every day and I run pretty far, and sometimes, just like everybody, I get jet lag and I get tired, and when I get to that point where I feel I cannot go on, this little inner voice inside me says, “What are you?” A failure? ” And then I don’t care if my feet are going to fall off and blood is going to start dripping out of my veins, I will not stop.
I hate that word. I do not want to be defined by that word.